target audience

A target audience is the specific group of consumers most likely to want or purchase your product or service. It represents the subset of a broader market to which a company directs its marketing campaigns, messaging, and advertisements. Target Audience vs. Target Market

Target Market: The entire group of potential customers a business serves (e.g., all shoe buyers).

Target Audience: A more tightly defined group within that market intended for specific messaging (e.g., marathon runners aged 20–40). Key Categories of Data Used for Definition

Marketers group and segment target audiences using four main pillars of consumer data: Target audience – NIQ